Tag Archives: opt-down

A Simple And Clean Approach To Opt Down

Its been said that a good defensive strategy wins the big games and I could not agree more.  While some companies are spending a ton of money building out preference centers and the backend systems required to support them, a little known secret in the email marketing world is that by simply adding an opt-down […]

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Why the unsubscribe experience does not have to suck.

I have a theory that I would like to share.  I have no data or studies to support my theory, but what I do have is evidence in the experiences that I have gone through while trying to unsubscribe from many brands over the years.  My assumption is that those of you reading this post […]

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