Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels. Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails [...]
Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts. Flip the [...]
AllFacebook.com reported last night – and Trendline Interactive has confirmed – that Facebook has added a tool called “Contact Importer for Pages” that gives the ability for Facebook page admins to upload a file in “Outlook, Constant Contact, .CSV, etc..” format to send invitations to their “Fans” (isn’t that a Facebook term?) to “Like” them [...]
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The Trendies – Black Friday Winners: Part 3
In part 3 of our Trendie Series, I want to highlight a couple of emails with a social flair. Social flair is not something to mess around with if you don’t know what you are doing or if your audience is not social savvy. That said, these organizations did a little something different and whether [...]