Category Archives: Research & Insights

The Best Marketing Advice I Ever Received, and the Best I Ever Gave.

By Andrew Kordek | Published: April 20, 2012

I had the distinct pleasure and honor of contributing to a new white paper that I would love for you to read and comment on.  It comes from our  friends and colleagues over at Silverpop and its called: The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their [...]

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Andrew Kordek………….Down Under 2

By Andrew Kordek | Published: March 8, 2012

Trendline’s Chief Strategist is back from down under, but not before he decided to record his final thoughts about his trip in Melbourne before he left. Cheers Mate.

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How is Consumer Content Consumption Changing?

By Morgan Stewart | Published: October 21, 2011

We know that the amount of content available to consumers has increased dramatically in recent years. The dramatic increase in supply, combined with consumers’ ability to easily search for content through search engines like Google and Bing, has fueled a corresponding increase in consumer demand for immediate answers, i.e., content. If we focus on the [...]

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Marketing in an Amorphous World

By Jenn Milks | Published: March 17, 2011

As SXSW comes to a close, we brace our businesses and blogs for the debates, the changes and the passing trends we’ll wisely embrace or abandon as the year continues. We’ll discuss the repeat offenders, who offer the same old ideas repackaged with some glitter or the presently popular “green” label, hoping for one last [...]

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Seven Signs You Aren’t Thinking Big Enough

By Morgan Stewart | Published: March 10, 2011

As I continue researching what email subscribers want from companies when they register for email, one theme has come to the forefront that should keep email marketers up at night: Your competition in the inbox is “everyone else.”

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Addressing ‘Channel Promiscuity’

By Morgan Stewart | Published: March 10, 2011

I studied sociology as an undergraduate and then again as a graduate student and I know: Sociologists are fascinated with promiscuity. I don’t believe it is the voyeuristic aspect that draws them to this topic. It’s the challenge. Sociologists can’t get a straight answer if they just ask people about their sexual histories. Their subjects [...]

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College Students To Marketers: ‘Cut The Clutter’

By Morgan Stewart | Published: March 10, 2011

Looking around the web, there is no doubt that companies have, in fact, gotten on the proverbial social media bus. Look around. Everywhere we turn there are buttons to Fan, Tweet, Like, Share, Follow, Connect and Subscribe. But this is missing the point because marketers aren’t telling anyone why the heck they should do so.

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The State Of Email Marketing

By Morgan Stewart | Published: March 10, 2011

I just got home from the Email Insider Summit in Park City, Utah after acting as the programming chairperson and MC for the event. While it would be challenging for me to provide a comprehensive recap, I wanted to touch on a few things that stood out.

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Why consumers think your brand doesn’t get it

By Morgan Stewart | Published: November 2, 2010

“Marketers just don’t get it!” was one common phrase at a conference I attended earlier this month. While quips like this may be useful in drawing the attention of those in the audience, few making these claims ever went on to explain exactly what marketers didn’t get, nor did they offer up any hypotheses about [...]

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Statistics, Lies, And Mathematical Literacy

By Morgan Stewart | Published: November 2, 2010

We have all heard the maxim, “There are three kinds of lies: lies, damned lies, and statistics.” Darrell Huff wrote “How to Lie with Statistics” in 1954. Since then, his book has sold more copies than any other text on statistics. I recently flipped through this book and remembered why it is so good. First, [...]

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