Here at Trendline, we are very focused on making email and mobile work together. One key aspect of that is working with and launching apps from emails on popular smartphone operating systems like iOS and Android. When the iPhone 5 drops and iOS 6 adoption increases, email marketers will be happier than the Apple fanboys. [...]
I posted the other week about the mobile welcome email that came from the company Scoutmob. As you may recall, I was pretty impressed with their welcome email, but what has been more impressive was the follow up emails that I received from not opening up their app. The emails are below and I believe [...]
I had the pleasure of speaking at the Emerge conference recently, and one of the keynote speakers, Jim Cartwright from Saatchi & Saatchi X, showed a video that pretty much summed up what I’ve been trying to get through to email marketers – make your point quickly: Pretty great right? Especially when you consider that [...]
Here is a conversation that I am sure is happening in the hallways of many companies these days: “Hey…how does our email look on a mobile device” “Dunno…we tested to the my iPhone and it seems ok..but how it looks in the others, not sure” It seems that we cannot turn around these days [...]
It appears as if Twitter changed the look and feel to their notification emails sometime around 12 noon central yesterday. The design is a definite improvement in the desktop client as it add’s a more refined and sophisticated look to the notification. However, as I was winding down my day late last night and slogging [...]
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Trendline Interactive just turned 2 1/2 years old, and we’re growing like crazy. This company was founded on the demand for real innovation in the email marketing channel. We are obsessed with that challenge. As our company has grown, one thing we have realized is that the key to driving real results and bringing new [...]