Sometimes when you take online things and make them a part of a story/IRL, its pretty darn funny. Enjoy.
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Highlighting Your Preference Center In The Email
I have never been a huge fan of preference centers and while some serve a good purpose, a good many of them languish with old data that is never updated by the subscriber. I truly believe that preference centers fail not because they don’t do what they are supposed to do, but that they are [...]
Also posted in Email Marketing
Tagged email preference center, email preferences, preference center
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The Power Of Being Human In Email
Being human in email is hard. Brands struggle to find the perfect combination of a value proposition, voice and their desired call to action in email. For years smart marketers have been trying to leverage social media and what it has taught us in email. When I speak with clients, or conferences and even webcasts [...]
Tips For Creating A Great Confirmation Email
We have been pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend [...]
Also posted in Email Marketing
Tagged COI, Confirmation Email, DOI, email marketing, email optimization, email tips, optimizing email
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The Big Data Secret of SXSW Parties
SXSWi is right around the corner. It is *scary* close. As we run around frantically trying to plan meetings, add panels to our calendars, and get social strategies planned, we’re bombarded with party invites. How on Earth do we handle this problem? You might have guessed that this post has to do with data? Party [...]
Also posted in Email Marketing, Research & Insights, Social Media
Tagged big data, email marketing
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Is Your Email Searchable? Can Everyone Read it?
Email needs to be pretty. There’s no doubt about it. Content presented in an ugly package just isn’t going to give you results you intended. It is like a beautiful plate of Nantucket bay scallops, adorned with delicate peppery microgreens, flecks of tangy lemon zets, and glistening jewels of roe – put into a Blendtec [...]
Also posted in Email Marketing
Tagged email design, email marketing, gmail, searchable email
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What I think about when it comes to designing emails for mobile devices
While most people in email marketing either talk about, debate or even try to educate around mobile first, responsive design or new pending patent methodology around making emails look better across email clients, I think about one thing: How do subscribers click on the social media buttons that everyone had to have in emails when [...]
Also posted in Email Marketing
Tagged email marketing, mobile first, responsive design, social media integration
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Love Letters to your Customers
What is in a message? Besides the business goals that we are all familiar with, what are the emotional aspects? There are many types of messages; each with a different purpose. Offers, newsletter, and transactional are common types of message; all with an measurable end goal. Even though Valentine’s day is today, I believe that [...]
Also posted in Email Marketing
Tagged customer emails, email marketing, love letters, relationships
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@Fathead Wins!!
It has long been said that timing and relevancy to the inbox will win long term in the revenue game of email marketing. As the Superbowl concluded and The Ravens were celebrating, the email marketing geek in me went to his inbox to see what sorts of retailers were going to fire off emails right [...]
Also posted in Email Marketing
Tagged email marketing, email timing, fathead.com, relevancy
1 Response
Follow Me On Twitter…So Say You In That Email
If your brand is looking for new ways to promote your twitter presence in email, look no further than @CallawayGolf ‘s email and what they do towards the footer of their email. The key takeaways here: Make it more than just about your main twitter handle. Make it human by including the avatars of those [...]