After a month on my new Macbook Pro with Retina Display, “reading” about 300-400 HTML emails a day, I’ve got some early thoughts for you on the implications for email design on this new desktop paradigm. (Email Clients used for this post: Apple Mail, Outlook for Mac, Sparrow, and Webmail clients through Safari) It’s not [...]
I had the pleasure of speaking at the Emerge conference recently, and one of the keynote speakers, Jim Cartwright from Saatchi & Saatchi X, showed a video that pretty much summed up what I’ve been trying to get through to email marketers – make your point quickly: Pretty great right? Especially when you consider that [...]
I came up with a little metaphor to help explain touch friendly email design: Operation. In case you aren’t familiar with Operation, it’s a children’s game that is won by the player with the steadiest hand. Using tweezers, they need to reach into places on the board and remove items without touching the walls. If they do [...]
(Getting a lot of questions on this recently, so I thought I would throw up a quick blog post to direct people to.) If you want to test out having users “Pin” content from your email on Pinterest, here is how to build the url that will sit behind the “Pin it” button: We’ll create [...]
Not a super lengthy post here, just something quick I wanted to show you about creative, strategy, and execution happening in silos instead of working together. I almost deleted a great email tonight… The only reason I paused before deleting this email in Gmail was that I used to be in a band with a [...]
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Apple’s Passbook is a big deal for Email Marketing
Here at Trendline, we are very focused on making email and mobile work together. One key aspect of that is working with and launching apps from emails on popular smartphone operating systems like iOS and Android. When the iPhone 5 drops and iOS 6 adoption increases, email marketers will be happier than the Apple fanboys. [...]