(Getting a lot of questions on this recently, so I thought I would throw up a quick blog post to direct people to.) If you want to test out having users “Pin” content from your email on Pinterest, here is how to build the url that will sit behind the “Pin it” button: We’ll create [...]
Not a super lengthy post here, just something quick I wanted to show you about creative, strategy, and execution happening in silos instead of working together. I almost deleted a great email tonight… The only reason I paused before deleting this email in Gmail was that I used to be in a band with a [...]
My first post as the newest member of Trendline Interactive was as hard to write as my first ever blog post on Email Marketing. How do you say everything you want to say in a few paragraphs? After a few false starts working through Jay Baer’s Blog Post Worksheet (which I have given to numerous clients [...]
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Operation: Touch-Friendly Mobile Email Design Test
I came up with a little metaphor to help explain touch friendly email design: Operation. In case you aren’t familiar with Operation, it’s a children’s game that is won by the player with the steadiest hand. Using tweezers, they need to reach into places on the board and remove items without touching the walls. If they do [...]