Author Archives: Morgan Stewart

How is Consumer Content Consumption Changing?

By Morgan Stewart | Published: October 21, 2011

We know that the amount of content available to consumers has increased dramatically in recent years. The dramatic increase in supply, combined with consumers’ ability to easily search for content through search engines like Google and Bing, has fueled a corresponding increase in consumer demand for immediate answers, i.e., content. If we focus on the [...]

Posted in All Posts, Research & Insights | 1 Response

Why Email Is The Ultimate Battle Test For Marketers

By Morgan Stewart | Published: October 4, 2011

The email inbox is a competitive place. Success is not only dependent on stacking up favorably against your competitors in the marketplace; it is dependent on stacking up favorably against every other brand in the inbox.

Posted in All Posts, Email Marketing | 1 Response

Email At The ‘Grown-Ups’ Table

By Morgan Stewart | Published: July 25, 2011

Email started to become widely available in 1993, when services like AOL started to connect their proprietary email systems with the Internet. Not long after that, email marketing began taking shape. Which means that email marketing is approximately 18 years old. Thinking about email marketing in this context can be useful. Email is at its [...]

Posted in All Posts, Email Marketing | Leave a comment

TRANSPARENCY IS THE NEW GREEN

By Morgan Stewart | Published: May 20, 2011

The prospect of privacy legislation and oversight looms ever-larger in the world of digital media. While the form this takes has yet to be determined, the reality is that people and politicians are becoming more aware of widespread prospects for data harvesting. Self-regulation is all very well, but at a time when all electronic media [...]

Posted in All Posts, Email Marketing | Leave a comment

Relevance Is Overrated

By Morgan Stewart | Published: April 28, 2011

Marketers, especially email marketers, are obsessed with the topic of relevance. Of course, there are good reasons for this obsession. Messages targeted to subscribers based on their interests yield higher response rates. Too many irrelevant messages increase the likelihood people will unsubscribe from future email messages.

Posted in All Posts, Email Marketing | Tagged , , | Leave a comment

Are Your Email Numbers Juiced?

By Morgan Stewart | Published: March 10, 2011

As marketers are held to higher and higher standards of accountability, it seems logical for all forms of marketing to be held to higher standards as well. This means many email marketers are going to face tough questions about how their programs are performing.

Posted in All Posts, Email Marketing | Comments closed

Seven Signs You Aren’t Thinking Big Enough

By Morgan Stewart | Published: March 10, 2011

As I continue researching what email subscribers want from companies when they register for email, one theme has come to the forefront that should keep email marketers up at night: Your competition in the inbox is “everyone else.”

Posted in All Posts, Email Marketing, Research & Insights | Comments closed

Addressing ‘Channel Promiscuity’

By Morgan Stewart | Published: March 10, 2011

I studied sociology as an undergraduate and then again as a graduate student and I know: Sociologists are fascinated with promiscuity. I don’t believe it is the voyeuristic aspect that draws them to this topic. It’s the challenge. Sociologists can’t get a straight answer if they just ask people about their sexual histories. Their subjects [...]

Posted in All Posts, Research & Insights | Comments closed

Eight Ways To Integrate Email With Facebook And Twitter

By Morgan Stewart | Published: March 10, 2011

Last week, prediction number two of Tim Ferriss’ 4 Social Media Marketing Predictions for 2011 was “The Full Resurrection of Email.” Groupon’s $6 billion valuation has shined its light on the value of permission marketing. Now permission marketing is capturing the imagination of angel investors and investment bankers all over again.

Posted in All Posts, Email Marketing, Social Media | Comments closed