Doggyloot is a daily deals site for pups and their people. I first learned about them awhile ago and decided to subscribe to their email program just to see what sorts of emails I would get. Being a dog owner, I am very attached to my pooch and want him to feel loved and cared [...]
Starting on Wednesday evening, Morgan and I will be attending The Email Insider Summit in Captiva. The best and brightest email and digital marketers will be attending and I am super excited to meet and learn over the 3 day event. Throughout the event, we both will be tweeting and possibly blogging about the great [...]
I had the distinct pleasure and honor of contributing to a new white paper that I would love for you to read and comment on. It comes from our friends and colleagues over at Silverpop and its called: The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their [...]
I have a theory that I would like to share. I have no data or studies to support my theory, but what I do have is evidence in the experiences that I have gone through while trying to unsubscribe from many brands over the years. My assumption is that those of you reading this post [...]
Trendline’s Chief Strategist is back from down under, but not before he decided to record his final thoughts about his trip in Melbourne before he left. Cheers Mate.
Trendline’s Chief Strategist Andrew Kordek hopped a bird (16 hours!) to New Zealand & Australia to scope out the email marketing scene down under and educate the business community on the power and potential of email marketing. We asked him to take some video and tell us about his travels. Stay tuned for more dispatches from [...]
At the time of this posting, I will be close to landing in Auckland, New Zealand to start a 2 week speaking and customer tour of New Zealand and Australia. I was graciously invited by the folks at Marketing Impact and ExactTarget to take part in this 2 week adventure in email marketing and I cannot be more excited. [...]
The last year has been awesome for me in so many ways. First and foremost, Trendline has flourished thanks to our incredible customers and awesome employees. There are so many people who have inspired both personally and professionally that I wanted to dedicate this post to them. So without further adieu, here are the 21 [...]
As companies are winding down their fiscal year by blasting out deals and trying to drive consumers to shop with them, there is this strange thing going on behind the scenes in email marketing departments: 2012 budgeting. As someone who has gone through quite a few budgeting exercises in his career, I can safely say [...]
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The Real Implication Of An Email Send
I have been thinking a lot lately of what the implication is for an organization once the button is pushed and the email is sent. When I was client side for many years, I would often go about my day, blasting out emails quickly since I had the process and methodology down in order [...]