Interesting Pictograph In An Email Subject Line

There have been plenty of articles and posts around the use of pictographs (also reffered to as symbols, characters, emoticons, etc…) in email.  Some are calling it a fad and others are saying it boosts engagement rates, but to me the jury is still out on these things.  That said, I was reviewing my email this morning and noticed an interesting symbol from BJ’s Member Services.  It did catch my eye as opposed to the plane or sun or something else.  Granted..its eye candy, but thought I would share.

What are you thoughts?

Interesting Symbol

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  • Andy C

    I usually hate the use of symbols as “cheap and nasty” but this one works both visually and meaningfully.

    The typo on your name in their data is worrying though :(