The Trendies – Black Friday Winners: Part 3

In part 3 of our Trendie Series, I want to highlight a couple of emails with a social flair.  Social flair is not something to mess around with if you don’t know what you are doing or if your audience is not social savvy.  That said, these organizations did a little something different and whether you think it was a good idea or not, doesn’t matter.

Trendie #5 – The Best Incorporation of Social Media in the Subject Line

Hands down… had the best incorporation of social media (specifically twitter) in their subject line.  For those of us that are twitter dorks like myself, you will appreciate what they did here.  No need to hash (no pun intended) over the creative as they got me to open simply by using their clever subject line. Subject Line


Trendie #6 – The Social Driving Email and Email Driving Social Award

I love my wife and want nothing but the best for her. She told me that Kate Spade is an awesome brand and that their purses are simply awesome.  That said, on Thanksgiving, Kate Spade sent the following email asking me to “like” them on FB an unwrap a prize for ball for a chance at winning a hand bag.  This email served 2 purposes here..driving to social for awareness AND selling a prize ball.  (apparently, a prize ball is a purse) When you click “visit on facebook” you get to their FB page you have to like them to enter, but then after doing so, you are met with a sign up page to enter.  If you click on “buy a prize ball” you are taken to the product page to learn more.  Kate Spade took the opportunity to have email drive social and for social to drive email.  Kate Spade made the experience seamless and are very deserving of Trendie…congrats.

Kate Spade


After Liking them


Kate Spade FB Page After Like


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